Sporting goods stores have broadened their inventory over the past decades. While clothing and shoes continue to be very large sellers, sales of specialised product groups is increasing year after year. The approach in the store for selling products such as accessories for golf, cycling, hiking and fishing is totally different than for the sale of clothes. These products are usually displayed on the shop shelves, and, if presented well, they do not need additional sales staff support in order to sell. But there is a lot of competition out there! To make a great shelf impression, it is essential that the design of the packaging around your product is appealing to your target group.
Shape, colours, protection, eco-friendliness, visibility of the product, hygiene – everything matters. You need an expert guide to lead you through the steps that deliver an optimum store-shelf presence that will increase your sales and strengthen your brand.